Yes—students receive PDF notes, recorded sessions and mock tests so they never miss a concept, even if they skip a class.
Welcome to Digital Master
Digital Marketing Training Institute
Why Digital Master?
Expert Faculty.
Live Projects & Internships.
Affordable Fee Structure.
Industry-Expert Mentors.
Career Guidance & Freelance Mentorship.
Bilingual Learning Environment.
Regular Assessments & Performance Tracking.
Free Demo Class Available.
Location Advantage.
100% Practical Learning.
Placement Support.
Student-Centric Support.
Live Projects & Internship Experience.
Affordable Course Fees.
Smart Classrooms & Online Support.
Certified Course Completion.
Digital Marketing Course Syllabus Overview
Introduction
- What is Digital Marketing?
- Digital Marketing vs Traditional Marketing
- Why Digital Marketing is Important Today
- Scope of Digital Marketing in India
- Top Career Opportunities in Digital Marketing
- How Digital Marketing Works
- Overview of Key Digital Marketing Modules
Development
Introduction to Website Development
Domain & Hosting Basics
WordPress Installation
WordPress Dashboard Tour
Theme Setup & Customization
Creating Essential Pages
Navigation & Menus
Plugin Installation & Usage
Homepage Design (Optional: Elementor or Block Editor)
Contact Form Integration
Basic Security & Backup
Going Live (Launching Website)
Search Engine Optimization
- Introduction to SEO
- Types of SEO
- On-Page SEO Chapters
- Content Optimization
- Meta Tags Optimization
- URL Structure & Internal Linking
- URL Structure & Internal Linking
- Off-Page SEO Chapters
- What is Off-Page SEO?
- Link Building Techniques
- Social Signals & Brand Mentions
- Technical SEO Chapters
- Technical SEO Basics
- Sitemap & Robots.txt
- Google Search Console
- Local SEO Chapters
- Local SEO Introduction
- SEO Tools Overview
- Assignment / Mini Project
- SEO Keywords Integrated
Content Marketing & Copywriting
Introduction to Content Marketing
Content Funnel Strategy
Blog Writing Essentials
SEO Copywriting Techniques
Social Media Content Creation
Ad Copywriting (Meta & Google Ads)
Landing Page Content
Email Copywriting
Student Activities
Social Media Marketing
- What is Social Media Marketing?
- Top Social Media Platforms & Their Use
- Content Creation for Social Media
- Content Calendar & Scheduling
- Social Media Engagement Techniques
- Profile Optimization
- Analytics & Insights
- Personal Branding Basics (Optional Chapter)
- Bonus Activity for Class
Meta Ads
- Introduction to Paid Marketing
- What is Meta Business Manager?
- Page Creation & Optimization
- Campaign Structure: CBO vs ABO
- Audience Targeting
- Ad Formats & Creatives
- Lead Generation Ads
- Traffic & Engagement Ads
- Budgeting & Bidding
- Ads Performance & Reporting
- Real Campaign Practice
- Retargeting & Remarketing (Intro)
Google Ads
- Introduction to Google Ads
- Setting Up Google Ads Account
- Understanding Campaign Types
- Keyword Planning & Targeting
- Search Campaign Setup (Step-by-Step)
- Bidding & Budgeting
- Ad Extensions
- Creating Display Ads
- Running YouTube Video Ads
- Conversion Tracking
- Ads Performance Analysis
- A/B Testing (Split Testing)
- Practice Activity
Analytics & Performance Reporting
- Introduction to Analytics
- Google Analytics (GA4) – Basic Setup
- Key Metrics & What They Mean
- Meta Ads Manager Insights
- YouTube Studio Analytics
- SEO Performance Tracking
- Email Campaign Reporting
- How to Generate Client/Manager Reports
- Optimization Strategy Based on Data
- Student Project`
Email Marketing
- What is Email Marketing?
- Email Marketing Platforms
- Building an Email List
- Creating Email Campaigns
- Types of Email Campaigns
- Audience Segmentation
- Email Automation
- Email Metrics & Reporting
- Email Writing Best Practices
- Lead to Sales Funnel (with Email)
- Bonus Student Activity
Affiliate Marketing
- What is Affiliate Marketing?
- Affiliate Marketing Ecosystem
- Best Affiliate Platforms in India
- How to Join Affiliate Programs
- Content Creation for Affiliate Marketing
- Traffic Sources for Affiliate Links
- Important Tools
- Do’s and Don’ts of Affiliate Marketing
- Earnings & Payouts
- student Project
YouTube Marketing
- Introduction to YouTube Marketing
- Niche Selection
- Setting Up Your YouTube Channel
- Content Planning & Strategy
- Video SEO & Optimization
- YouTube Shorts Strategy
- Monetization & Earning
- YouTube Studio & Analytics
- Content Repurposing & Promotion
- Student Assignment
Job Preparation
- Resume Building Support
- Interview Preparation
- Real-time Project Experience
- LinkedIn Optimization
- Portfolio Development
- Soft Skills & Communication Training
- Job Alerts & Placement Assistance
- Freelancing Guidance
- Certification Support
#Lucknow's best digital marketing Institute with 100% placement assistance
Learning Outcomes
Digital Marketer
Agency Owner
Performance Marketer
Social Media Marketer
Market Research Analyst
Website Designer
Freelancer
ORM Executive
Content Writer
Students
SEO Executive
Blogger
Digital Master Alumni's Achievement legends
The Champions Student Feedback
Enrolling in the Digital Marketing course at The Digital Master was the best decision of my career. The training is 100% practical, with live projects and internship support. I landed my first freelancing client within 40 days of starting the course!
Pragati Tripathi
I was working in sales, but wanted to switch to a digital career. This course gave me hands-on training in Meta Ads, Google tools, and real client work. Today, I manage my own small ad agency from home. Highly recommend to anyone serious about digital marketing in India.
Ravi Tiwari
Frequently Asked Questions
What makes Digital Master the best digital marketing course in Lucknow?
Digital Master offers 100 % practical digital marketing training in Lucknow with live projects, internship letters and local job‑placement support—something most institutes don’t provide.
How long is the digital marketing course and what’s the fee?
The full‑stack programme runs 1 month (fast‑track) or 3 months (advanced). Fees start from ₹4,999 for the 1‑month track, making it one of the most affordable digital marketing courses in Lucknow.
Do I get a certificate and internship?
Yes. After you complete all modules—SEO, SMM, Meta Ads, Google Ads and Analytics—you receive an industry‑recognised certificate plus a verified internship letter that boosts your resume.
Is the training online, offline or hybrid?
We provide a hybrid model—offline classes and live online sessions for students outside Lucknow. Recordings are available for every class.
Who can join the digital marketing batch?
Any Class 12 pass‑out, graduate, job‑seeker or entrepreneur can join. No coding background needed; we start from absolute basics.
Do you provide job placement or freelance guidance?
Absolutely. Our placement team shares local Lucknow openings, helps with LinkedIn optimisation and teaches Upwork/Fiverr freelancing so you can start earning quickly.
Can I attend a demo class before enrolling?
Yes—digital marketing demo class after book you can attend the demo class
What subjects are covered under Maths & Science coaching?
For Class 10 & 12 (CBSE/UP Board) we teach Maths, Physics, Chemistry and Biology, with weekly tests, doubt‑clearing and smart‑board sessions.
How are Digital Master’s maths classes different from other Lucknow coaching centres?
We blend conceptual teaching with shortcuts and NCERT + advanced questions, plus affordable online demo classes at just ₹9, making us the most value‑driven maths coaching in Lucknow.