Welcome to Digital Master

Digital Marketing Training Institute

Why Digital Master?

Expert Faculty.

Live Projects & Internships.

Affordable Fee Structure.

Industry-Expert Mentors.

Career Guidance & Freelance Mentorship.

Bilingual Learning Environment.

Regular Assessments & Performance Tracking.

Free Demo Class Available.

Location Advantage.

100% Practical Learning.

Placement Support.

Student-Centric Support.

Live Projects & Internship Experience.

Affordable Course Fees.

Smart Classrooms & Online Support.

Certified Course Completion.

Digital Marketing Course Syllabus Overview

Introduction

What is Digital Marketing?
Digital Marketing vs Traditional Marketing
Why Digital Marketing is Important Today
Scope of Digital Marketing in India
Top Career Opportunities in Digital Marketing
How Digital Marketing Works
Overview of Key Digital Marketing Modules

Development

Introduction to Website Development
Domain & Hosting Basics
WordPress Installation
WordPress Dashboard Tour
Theme Setup & Customization
Creating Essential Pages
Navigation & Menus
Plugin Installation & Usage
Homepage Design (Optional: Elementor or Block Editor)
Contact Form Integration
Basic Security & Backup
Going Live (Launching Website)

Search Engine Optimization

Introduction to SEO
Types of SEO
On-Page SEO Chapters
Content Optimization
Meta Tags Optimization
URL Structure & Internal Linking
URL Structure & Internal Linking
Off-Page SEO Chapters
What is Off-Page SEO?
Link Building Techniques
Social Signals & Brand Mentions
Technical SEO Chapters
Technical SEO Basics
Sitemap & Robots.txt
Google Search Console
Local SEO Chapters
Local SEO Introduction
SEO Tools Overview
Assignment / Mini Project
SEO Keywords Integrated

Content Marketing & Copywriting

Introduction to Content Marketing
Content Funnel Strategy
Blog Writing Essentials
SEO Copywriting Techniques
Social Media Content Creation
Ad Copywriting (Meta & Google Ads)
Landing Page Content
Email Copywriting
Student Activities

What is Digital Marketing?
Digital Marketing vs Traditional Marketing
Why Digital Marketing is Important Today
Scope of Digital Marketing in India
Top Career Opportunities in Digital Marketing
How Digital Marketing Works
Overview of Key Digital Marketing Modules

Introduction to Website Development
Domain & Hosting Basics
WordPress Installation
WordPress Dashboard Tour
Theme Setup & Customization
Creating Essential Pages
Navigation & Menus
Plugin Installation & Usage
Homepage Design (Optional: Elementor or Block Editor)
Contact Form Integration
Basic Security & Backup
Going Live (Launching Website)

Introduction to SEO
Types of SEO
On-Page SEO Chapters
Content Optimization
Meta Tags Optimization
URL Structure & Internal Linking
URL Structure & Internal Linking
Off-Page SEO Chapters
What is Off-Page SEO?
Link Building Techniques
Social Signals & Brand Mentions
Technical SEO Chapters
Technical SEO Basics
Sitemap & Robots.txt
Google Search Console
Local SEO Chapters
Local SEO Introduction
SEO Tools Overview
Assignment / Mini Project
SEO Keywords Integrated

Introduction to Content Marketing
Content Funnel Strategy
Blog Writing Essentials
SEO Copywriting Techniques
Social Media Content Creation
Ad Copywriting (Meta & Google Ads)
Landing Page Content
Email Copywriting
Student Activities

Social Media Marketing

What is Social Media Marketing?
Top Social Media Platforms & Their Use
Content Creation for Social Media
Content Calendar & Scheduling
Social Media Engagement Techniques
Profile Optimization
Analytics & Insights
Personal Branding Basics (Optional Chapter)
Bonus Activity for Class

Meta Ads

Introduction to Paid Marketing
What is Meta Business Manager?
Page Creation & Optimization
Campaign Structure: CBO vs ABO
Audience Targeting
Ad Formats & Creatives
Lead Generation Ads
Traffic & Engagement Ads
Budgeting & Bidding
Ads Performance & Reporting
Real Campaign Practice
Retargeting & Remarketing (Intro)

Google Ads

Introduction to Google Ads
Setting Up Google Ads Account
Understanding Campaign Types
Keyword Planning & Targeting
Search Campaign Setup (Step-by-Step)
Bidding & Budgeting
Ad Extensions
Creating Display Ads
Running YouTube Video Ads
Conversion Tracking
Ads Performance Analysis
A/B Testing (Split Testing)
Practice Activity

Analytics & Performance Reporting

Introduction to Analytics
Google Analytics (GA4) – Basic Setup
Key Metrics & What They Mean
Meta Ads Manager Insights
YouTube Studio Analytics
SEO Performance Tracking
Email Campaign Reporting
How to Generate Client/Manager Reports
Optimization Strategy Based on Data
Student Project`

What is Social Media Marketing?
Top Social Media Platforms & Their Use
Content Creation for Social Media
Content Calendar & Scheduling
Social Media Engagement Techniques
Profile Optimization
Analytics & Insights
Personal Branding Basics (Optional Chapter)
Bonus Activity for Class

Introduction to Paid Marketing
What is Meta Business Manager?
Page Creation & Optimization
Campaign Structure: CBO vs ABO
Audience Targeting
Ad Formats & Creatives
Lead Generation Ads
Traffic & Engagement Ads
Budgeting & Bidding
Ads Performance & Reporting
Real Campaign Practice
Retargeting & Remarketing (Intro)

Introduction to Google Ads
Setting Up Google Ads Account
Understanding Campaign Types
Keyword Planning & Targeting
Search Campaign Setup (Step-by-Step)
Bidding & Budgeting
Ad Extensions
Creating Display Ads
Running YouTube Video Ads
Conversion Tracking
Ads Performance Analysis
A/B Testing (Split Testing)
Practice Activity

Introduction to Analytics
Google Analytics (GA4) – Basic Setup
Key Metrics & What They Mean
Meta Ads Manager Insights
YouTube Studio Analytics
SEO Performance Tracking
Email Campaign Reporting
How to Generate Client/Manager Reports
Optimization Strategy Based on Data
Student Project`

Email Marketing

What is Email Marketing?
Email Marketing Platforms
Building an Email List
Creating Email Campaigns
Types of Email Campaigns
Audience Segmentation
Email Automation
Email Metrics & Reporting
Email Writing Best Practices
Lead to Sales Funnel (with Email)
Bonus Student Activity

Affiliate Marketing

What is Affiliate Marketing?
Affiliate Marketing Ecosystem
Best Affiliate Platforms in India
How to Join Affiliate Programs
Content Creation for Affiliate Marketing
Traffic Sources for Affiliate Links
Important Tools
Do’s and Don’ts of Affiliate Marketing
Earnings & Payouts
student Project

YouTube Marketing

Introduction to YouTube Marketing
Niche Selection
Setting Up Your YouTube Channel
Content Planning & Strategy
Video SEO & Optimization
YouTube Shorts Strategy
Monetization & Earning
YouTube Studio & Analytics
Content Repurposing & Promotion
Student Assignment

Job Preparation

Resume Building Support
Interview Preparation
Real-time Project Experience
LinkedIn Optimization
Portfolio Development
Soft Skills & Communication Training
Job Alerts & Placement Assistance
Freelancing Guidance
Certification Support

What is Email Marketing?
Email Marketing Platforms
Building an Email List
Creating Email Campaigns
Types of Email Campaigns
Audience Segmentation
Email Automation
Email Metrics & Reporting
Email Writing Best Practices
Lead to Sales Funnel (with Email)
Bonus Student Activity

What is Affiliate Marketing?
Affiliate Marketing Ecosystem
Best Affiliate Platforms in India
How to Join Affiliate Programs
Content Creation for Affiliate Marketing
Traffic Sources for Affiliate Links
Important Tools
Do’s and Don’ts of Affiliate Marketing
Earnings & Payouts
student Project

Introduction to YouTube Marketing
Niche Selection
Setting Up Your YouTube Channel
Content Planning & Strategy
Video SEO & Optimization
YouTube Shorts Strategy
Monetization & Earning
YouTube Studio & Analytics
Content Repurposing & Promotion
Student Assignment

Resume Building Support
Interview Preparation
Real-time Project Experience
LinkedIn Optimization
Portfolio Development
Soft Skills & Communication Training
Job Alerts & Placement Assistance
Freelancing Guidance
Certification Support

#Lucknow’s best digital marketing
Institute with 100% placement assistance

Enroll Now For Free Master Class

Learning Outcomes

Digital Marketer

Agency Owner

Performance Marketer

Social Media Marketer

Market Research Analyst

Website Designer

Freelancer

ORM Executive

Content Writer

Students

SEO Executive

Blogger

Digital Master Alumni’s Achievement legends

The Champions Student Feedback

Enrolling in the Digital Marketing course at The Digital Master was the best decision of my career. The training is 100% practical, with live projects and internship support. I landed my first freelancing client within 40 days of starting the course!

Pragati Tripathi
I was working in sales, but wanted to switch to a digital career. This course gave me hands-on training in Meta Ads, Google tools, and real client work. Today, I manage my own small ad agency from home. Highly recommend to anyone serious about digital marketing in India.

Ravi Tiwari

Frequently Asked Questions

What makes Digital Master the best digital marketing course in Lucknow?

Digital Master offers 100 % practical digital marketing training in Lucknow with live projects, internship letters and local job‑placement support—something most institutes don’t provide.

How long is the digital marketing course and what’s the fee?

The full‑stack programme runs 1 month (fast‑track) or 3 months (advanced). Fees start from ₹4,999 for the 1‑month track, making it one of the most affordable digital marketing courses in Lucknow.

Do I get a certificate and internship?

Yes. After you complete all modules—SEO, SMM, Meta Ads, Google Ads and Analytics—you receive an industry‑recognised certificate plus a verified internship letter that boosts your resume.

Is the training online, offline or hybrid?

We provide a hybrid model—offline classes and live online sessions for students outside Lucknow. Recordings are available for every class.

Who can join the digital marketing batch?

Any Class 12 pass‑out, graduate, job‑seeker or entrepreneur can join. No coding background needed; we start from absolute basics.

Do you provide job placement or freelance guidance?

Absolutely. Our placement team shares local Lucknow openings, helps with LinkedIn optimisation and teaches Upwork/Fiverr freelancing so you can start earning quickly.

Can I attend a demo class before enrolling?

Yes—digital marketing demo class after book you can attend the demo class

What subjects are covered under Maths & Science coaching?

For Class 10 & 12 (CBSE/UP Board) we teach Maths, Physics, Chemistry and Biology, with weekly tests, doubt‑clearing and smart‑board sessions.

How are Digital Master’s maths classes different from other Lucknow coaching centres?

We blend conceptual teaching with shortcuts and NCERT + advanced questions, plus affordable online demo classes at just ₹9, making us the most value‑driven maths coaching in Lucknow.

Do you provide study material and backup classes?

Yes—students receive PDF notes, recorded sessions and mock tests so they never miss a concept, even if they skip a class.